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Consumer Attitudes and Preferences towards Traditional Food Products in Vojvodina

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dc.contributor.author Peulić, Tatjana
dc.contributor.author Marić, Aleksandar
dc.contributor.author Maravić, Nikola
dc.contributor.author Novaković, Aleksandra
dc.contributor.author Kalenjuk Pivarski, Bojana
dc.contributor.author Čabarkapa, Ivana
dc.contributor.author Lazarević, Jasmina
dc.contributor.author Šmugović, Stefan
dc.contributor.author Ikonić, Predrag
dc.date.accessioned 2023-09-25T08:16:40Z
dc.date.available 2023-09-25T08:16:40Z
dc.date.issued 2023-08-16
dc.identifier.citation Peulić, T., Marić, A., Maravić, N., Novaković, A., Kalenjuk Pivarski, B., Čabarkapa, I., Lazarević, J., Šmugović, S., Ikonić, P. (2023). Consumer Attitudes and Preferences towards Traditional Food Products in Vojvodina. Sustainability, 15, 12420. en_US
dc.identifier.issn 2071-1050
dc.identifier.uri http://oa.fins.uns.ac.rs/handle/123456789/397
dc.description.abstract The objective of this study was to identify consumers’ attitudes about the consumption and certification of traditional food products, special characteristics to which they pay attention when buying food products, and their opinions regarding what traditional food products are to them. The research was based on an online questionnaire conducted on a sample of 540 respondents in the Autonomous Province of Vojvodina. The results showed that 98.3% of the respondents consume traditional food products in their households, 95.2% of the consumers decide to buy food products based on their quality, and 68.2% of the consumers believe that certain types of certification can improve product placement on the market. The specific characteristics that consumers mostly prioritize when buying food products are products with no added sugar (41.2%), traditional production processes (38.8%), GMO-free products (36.9%), organic products (36.4%), and additive-free products (34.9%). The results of this research indicate that consumers primarily perceive traditional food products as items produced using traditional methods (72.8%), characterized by the absence of additives (53.2%), specific to a certain geographic area (49.9%), sourced from small farms or facilities (49.5%), and products with long production tradition (49%). en_US
dc.description.sponsorship The authors wish to express their sincere gratitude to the Provincial Secretariat for Higher Education and Scientific Research (No. 142-451-3149/2022-03) and the Ministry of Science, Technological Development and Innovation of the Republic of Serbia (Agreement no.: 451-03-47/2023-01/200222) for their financial support. en_US
dc.language.iso en en_US
dc.publisher MDPI en_US
dc.relation info:eu-repo/grantAgreement/MESTD/inst-2020/200222/RS//
dc.rights info:eu-repo/semantics/openAccess
dc.rights openAccess
dc.subject consumers’ attitudes en_US
dc.subject traditional food products en_US
dc.subject Autonomous Province of Vojvodina market en_US
dc.subject slow food en_US
dc.subject clean label en_US
dc.subject free from added sugar products en_US
dc.title Consumer Attitudes and Preferences towards Traditional Food Products in Vojvodina en_US
dc.type info:eu-repo/semantics/article en_US
dc.identifier.scopus 2-s2.0-85169117902
dc.identifier.wos 001055533000001
dc.identifier.doi 10.3390/su151612420


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